Module 8120 minutes•Intermediate to Advanced
Session 7: GEO & AEO — Optimization for the Generative Search Era
Twelve applied GEO techniques, measurement frameworks, ROI, and a 90-day execution roadmap.
Key Learning Outcomes
Separate SEO, AEO, and GEO with a unified content-cluster strategy.
Apply 12 evidence-backed GEO techniques from ICLR 2024 research.
Measure AI-engine visibility with KPIs: brand-mention rate, share of voice, narrative accuracy.
Execute the 90-day roadmap with step-by-step checklists.
Sample Section Preview
Why Classic SEO Is No Longer Enough
When answers are generated rather than listed, ranking #1 matters less than being cited. AI engines synthesize responses from sources they trust: content with statistics, quotations, clear structure, and entity authority gets quoted up to 40% more (Aggarwal et al., ICLR 2024).
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